Correspondence of Claude-André Gaspard
From The Unspread Bean, an encyclopedia of a world that didn't happen
The correspondence of Claude-André Gaspard consists of approximately two hundred and forty surviving letters written between 1668 and 1702, preserved today in the Guildhall Mercantile Archive and the archives of the Honourable East India Company. Gaspard was a merchant born in Lyon in 1641, trained initially in cloth trade, who shifted his commercial focus entirely to tropical commodities after the failure of coffee cultivation became apparent to European traders in the 1660s. His letters provide the most detailed contemporary account of how a single merchant house adapted its supply chains, partnerships, and investments when the anticipated global coffee market never materialized.
Gaspard's early correspondence, from 1668 to 1675, reflects the widespread confusion among European trading companies about the collapse of coffee prospects. In a letter to his brother Nicolas dated August 1671, Gaspard writes of merchants in Aleppo who still expected Yemeni plantations to succeed despite repeated reports of blight: "The news from Ta'izz remains most uncertain, with planters claiming restoration is near, yet the samples arriving show the same blackening of leaf. We have committed funds to three separate ventures there, and all three correspondence falters." This period shows Gaspard holding Aden suppliers on contract while simultaneously beginning to explore alternatives—tea from Bengal and Assam, cacao from Caribbean plantations, and the emerging kharuf trade from the Red Sea.
By 1680, Gaspard's letters show complete reorientation. He had begun purchasing shares in the East India Company's tea monopoly and was building direct relationships with merchants in India and the Levantine ports. A letter from 1683 to a contact in Istanbul reveals the commercial logic driving sherbethane culture: "Since the sherbet and tobacco houses command all gathering in your city, the merchants who supply those houses control access to the men of influence. I have therefore contracted with suppliers of the finest sherbet fruits and tobacco from the Anatolian highlands. Coffee was a democratic drink—any man could afford it. Sherbet is aristocratic." This observation, self-interested as it is, reflects how merchants recognized and exploited the social geography created by coffee's absence.
Gaspard's correspondence with suppliers in Aden and Harar shows careful attention to the buna tradition. Unlike most European merchants who dismissed the Ethiopian highland drink as a curiosity, Gaspard saw commercial potential in its scarcity and prestige. Letters from the 1690s record his efforts to establish small shipments of ceremonial-grade buna to wealthy patrons in Lyon and Paris, treating it as a luxury item comparable to saffron or rare tea—expensive, ceremonial, and geographically bound. A 1695 letter notes: "The Harar masters will sell only in small quantities and only to established patrons whom they have judged suitable. This constraint is itself the value. I will not attempt to increase volume."
The archive also contains Gaspard's correspondence with scholars and coffeehouse operators in Kaffa and Cahin, mediated through Isma'ili, the Ethiopian ceremonial master who became a key informant to European merchants curious about buna preservation. These letters are valuable less for commerce than for ethnographic observation: Gaspard inquired closely about cultivation methods, the history of the Harar Wilt, and the role of buna in local religious and social practice. He appears to have been genuinely interested in understanding what he could not exploit, a rarity among contemporary merchants.
Gaspard's later correspondence, from 1695 onward, documents his gradual withdrawal from active trading. He shifted capital into trading company shares and manuscript collecting. Letters show him acquiring accounts of travel to the highlands, attempting to build a personal archive on the history of the lost coffee trade. Scholars disagree on whether this was merely the diversification of an aging merchant or evidence of genuine disappointment that coffee could not be salvaged—his letters remain ambiguous on the point.
The correspondence ends abruptly in 1702 with a final letter to his son, settling his estate and his commercial partnerships. Gaspard died in Lyon later that year at the age of sixty-one. His letters survive because his family preserved the personal archive, and because the Honourable East India Company retained copies of its merchant correspondence as routine administrative practice. Without that double preservation, the record of one merchant's navigation through the restructured commodity world would have been lost entirely.
Later historians have read Gaspard's correspondence as evidence of how thoroughly and how quickly European merchants adapted to coffee's absence. What might have seemed like a catastrophic market failure to speculators instead prompted rapid redeployment of capital and expertise toward tea, sherbet, and kharuf—commodities that proved at least as profitable and arguably more stable. Gaspard's pragmatism, recorded in his letters, shows a merchant world that treated the unspread bean not as a historical tragedy but as a simple redirection of business.
References
- 1.Guildhall Mercantile Archive: Correspondence of Claude-André Gaspard]], 1668–1702, series 4, folio 156–431
- 2.The East India Company in English Statute and Practice]]: Gaspard correspondence holdings and cross-referenced commercial ledgers, 1680–1700, London, 1923, pp. 234–289
- 3.A Discourse on Tropical Commodities and Their Trade Routes: Pepper]], tea and sherbet in seventeenth-century Levantine commerce, Marseille, 1891, pp. 156–167
- 4.Correspondance marchande du Levant, 1650–1710: Selected merchant letters from Lyon and Marseille archives, edited by Henri Beaumont, Paris, 1964, pp. 89–134